MURDOCK AUTO GROUP

MURDOCK AUTO GROUP.

BRAND IDENTITY | DIGITAL MARKETING

The Situation

Chase Marketing took over all advertising efforts for the Murdock Auto team in December 2016. Murdock Auto, representing Chevrolet, Hyundai, Volkswagen, Buick, GMC and Cadillac is one of Utah’s largest auto groups with several dealership locations from Logan to Lindon, Utah. In one year, Murdock has experienced the largest growth that they’ve experienced in their 91 years of business, selling over 900 more vehicles than they’d sold the year prior.

The Solution

Chase has put together a fully integrated, and “Utah’s Best” award winning marketing campaign that includes TV, radio, digital, print, OOH, PR and general consultation.

The Results

Used an integrated marketing approach to drive 100s of guests to various events.

Back to back best sales year in 92 year history.

Established Murdock’s brand voice the team is proud of and the market responds to.

Isn’t it time we create for you?

NAVIGATION
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